415 370-6484
km@mkellymacy.com
KELLY MACY
Building Branding
I had the pleasure of collaborating with a dynamic local San Francisco development group, taking the lead in design development for a wide range of elements. From architectural color schemes to wayfinding solutions, property branding, advertising visuals, and promotional events, I worked diligently to create a cohesive and engaging program.
MY ROLES
Concept Development
Creative Direction
Program Strategy
Advertising Campaign Concept & Design
Building Color Scheme
Wayfinding
Collateral Development
The community's response was overwhelmingly positive, as the property quickly became a cherished and integral part of the vibrant Dogpatch neighborhood. It was immensely fulfilling to witness the success of the program and witness firsthand how thoughtful design and strategic branding can truly transform a space into a beloved and thriving community asset.
