415 370-6484
km@mkellymacy.com
KELLY MACY
Urban Start-Up
UP was a social entrepreneurial start-up designed to provide a non-governmental alternative to traditional redevelopment.
The mission was to revitalize under-utilized urban areas for the long-term public benefit through public-private partnerships and a creative mix of public finance tools and interim and permanent land use strategies.
MY ROLES
Start-Up Concept Development
Creative Direction and Design
Program Strategy
Collateral Development
Start Up Development & Branding: We established UP as a fresh, energetic group who sought to redefine fair growth beginning in San Francisco. A complete design kit-of-parts provided the flexibility to create print and digital assets effective and promoting the concept and program opportunities.
Program Development: UP’s distinct program areas worked to capture the benefits of strategic urban infill and development, and to address the social & environmental issues that can arise. Issues of displacement and disparate benefit are often present in the discussion of smart growth in California. How to ensure all communities benefit from smart growth is a central focus of UP’s work.
