415 370-6484
km@mkellymacy.com

KELLY MACY

Pursuits

Featured Campaigns:

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As Vice President of Development at Republic Metropolitan, I worked with internal and external teams across the United States on project evaluation, acquisition strategy, pursuit concept, creation, and team management.



MY ROLES


Project Representative

Teaming Strategy

Project Acquisition

Pursuit Management and Schedule

Program Research and Writing

Pursuit Branding, Design, and Production


1

Pre-Development Agreement (PDA) Proposal

An unsolicited proposal created for the Port of San Francisco for consideration for a strategy to secure the future of the San Francisco Waterfront with a synchronized holistic approach to resilience, repair and activation of the Port’s historic properties.

2

Mixed-Use Redevelopment RFP

Armed Forces Retirement Home, Washington, D.C. Mixed-Use Redevelopment RFP

Informed by the framework of the site’s 2008 Master Plan, inspired by the idyllic historic setting, energized by the intellectual and cultural vibrancy of neighboring institutions, Lincoln Highground LLC envisioned a transformational new community for the 80 acres slated for redevelopment on the campus of the Armed Forces Retirement Home.

3

Academic Institution RFP

The American Musical and Dramatic Academy (AMDA) is one of the country's most significant performing arts colleges, and the LA campus and its diverse student body have energized the growth and vitality of Hollywood. Our plan to design and build AMDA a new campus – with state-of-the-art classrooms, studios, performance spaces, production facilities, and places for students to gather – would strike a balance between functionality and creativity with an iconic new Hollywood landmark and a safe, sustainable, equitable and healthy space for students and faculty to engage.

4

North Berkeley BART RFP

While offering a clear guiding vision called “The Glade”, our proposal for the North Berkeley BART Station RFQ was intended as a first step in engaging with the community, BART, and the City of Berkeley. Flexible in nature, our concept allowed for greater density than presented if the process dictated. The opportunity to create a mixed-income, innovative multi-modal transit village in the heart of North Berkeley inspired us to bring together a team of local firms deeply committed to listening and responding with flexibility and creativity.

5

Charlotte Gateway Station RFP

The opportunity is to create a vibrant, animated neighborhood that is the perfect marriage between cultural, commercial, and residential uses, delivering a signature social district on par with other truly global cities that draw people regionally, nationally, and internationally. The sum of our vision is an extended-hour transit center that is equal parts regional economic engine and its own identifiable neighborhood; a truly multi-modal destination that unites adjacent neighborhoods and serves as the Front Door to the City.

6

LAX Northside (LAWA) RFP

According to Merriam-Webster, the definition of “elevate” is “to lift up or make higher; raise,” “to improve morally, intellectually, or culturally,” and “to raise the spirits of; elate.” LAX elevates thousands of people every day in ways that are both literal and figurative. Inspired by this uplifting mission, we created a vision for an ambitious and transformational campus at LAX Northside called ELEVATE LA, a health and wellness-oriented campus that aimed to lift the lives and spirits of all who visit, play and work there while creating a vibrant and productive revenue generator for LAWA.

7

UFCW Koreatown RFP

The United Food and Commercial Workers, Local 770 Headquarters RFQ was a development opportunity in Koreatown to provide highly-desirable workforce, affordable and market-rate housing, and, if desired, a modern new headquarters for the UFCW. Keenly aware that a project of this magnitude in the heart of Koreatown will not be without its complexities – labor contracts, community scrutiny, structural challenges, and incorporating the Metro parcel among them – we presented a roadmap to steward the project to completion.

8

YMCA National Development Program RFPs

Our team successfully pursued multiple opportunities nationwide, becoming a preferred developer for the YMCA non-profit organization. Our distinctive concept of comprehensive wellness communities resonated with the YMCA community, as it was deeply anchored in the local cultural fabric to ensure financial viability and cultural enrichment.

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